From July 15 to 17, 2026, the 25th CBME China International Maternal and Infant Products Exhibition, known as the "vane of the maternal and infant industry", will be held at the National Exhibition and Convention Center (Shanghai). As the world's largest maternal and infant industry exhibition, this event gathers more than 4,500 brands and 3,000+ exhibitors, covering an area of 300,000 square meters, among which maternal and infant silicone products have become a core highlight, with many well-known manufacturers focusing on displaying compliant, innovative and functional new products, bringing valuable market insights for independent site sellers.
Different from the conventional exhibition news that only reports the scale, this year's CBME silicone exhibition area focuses on two core themes: "compliance upgrading" and "material innovation". Many exhibitors take the lead in displaying food-grade silicone infant products that fully comply with GB 4806.16-2025 and international safety standards, and set up a special compliance experience area to display CMA test reports and production traceability systems on site—allowing visitors to intuitively understand the quality control process of silicone baby feeding bowls, silicone baby bottles and silicone pacifiers.
In terms of new product releases, liquid silicone baby products have become the biggest highlight of the exhibition. Leading manufacturers have launched a series of new products such as liquid silicone teething gloves, banana teethers and silicone finger brushes, which are favored by visitors for their ultra-soft, skin-friendly and hypoallergenic characteristics. Some brands have also launched intelligent silicone products, such assmart silicone baby bottles with temperature sensing functions and intelligent silicone teething toys, which perfectly combine the safety of medical-grade silicone baby products with intelligent technology, and are expected to become new hot-selling categories on independent sites in the second half of the year.
For independent site sellers, this exhibition is an important opportunity to understand industry trends and select high-quality supply chains. Industry insiders suggest that sellers can focus on collecting information on compliant products and innovative materials at the exhibition, cooperate with exhibitors with complete qualification certifications, and highlight the "CBME new products" and "full compliance" labels in independent site promotion to enhance product competitiveness. In addition, the exhibition also sets up a cross-border trade matching area, helping independent site sellers connect with overseas buyers and expand the European and American markets.