From June 24 to 26, 2026, the core summer session of Tokyo Baby & Kids Expo, one of the most influential maternal and infant exhibitions in the Asian-Pacific region, will be held at Tokyo Big Sight Exhibition Center. The exhibition gathers more than 883 exhibitors and 1,000+ brands from all over the world, attracting 90,000+ professional visitors, of which 80% are buyers with clear procurement intentions—maternal and infant silicone products have become a key layout category for exhibitors, and cross-border hot-selling products such as silicone suction plates and silicone bath toys have become the focus of attention.
Against the background of the recovery of the Asian-Pacific maternal and infant consumer market, this exhibition shows obvious cross-border trends. Many Japanese and international silicone brands have launched products tailored for the Asian-Pacific market, such as silicone suction plates with cute cartoon designs, silicone bath toy with waterproof and anti-mildew functions, and silicone beach sets suitable for family travel. These products not only meet the safety demands of Asian-Pacific parents for food-grade silicone infant products, but also fit the aesthetic and usage habits of local consumers, with huge market potential for independent site sellers focusing on the Asian-Pacific cross-border market.
In addition, eco-friendly silicone baby gear has also become a popular spot at the exhibition. With the strengthening of environmental protection awareness in the Asian-Pacific region, more brands have launched recyclable silicone baby accessories, using degradable silicone materials that can be recycled and reused, and marked with carbon footprint labels—these products are highly recognized by Japanese and Korean buyers, and are expected to become new growth points for independent site cross-border sales.
Industry analysts pointed out that the Tokyo Baby & Kids Expo is an important window for independent site sellers to enter the Asian-Pacific market. Sellers can focus on the product preferences of the Asian-Pacific market, select hot-selling categories such as silicone suction plates, silicone bath toys and silicone teething toys, optimize product designs according to local aesthetic habits, and cooperate with exhibitors with mature supply chains to improve the efficiency of cross-border supply and reduce logistics costs.