From May 1 to 5, 2026, Phase 3 of the 139th China Import and Export Fair (Canton Fair) was held at the China Import and Export Fair Complex in Guangzhou.
Sectors:
Toys, Baby & Maternity Products (silicone baby items, kids’ supplies)
Apparel, Textiles, Shoes & Bags
Home Textiles
Office & Stationery
Personal Care, Health & Sports
Pet Products
Traditional Chinese Products
As the core phase focusing on consumer goods, Phase 3 set up a special exhibition area for maternal and infant silicone products, gathering more than 300 domestic and foreign silicone manufacturers, covering hot-selling categories such as silicone baby feeding bowls, silicone baby bottles, silicone teething toys and silicone pacifiers. Different from other professional maternal and infant exhibitions, this Canton Fair Phase 2 focuses on "cross-border export + dual compliance" (GB 4806 + international standards), bringing targeted supply chain and market information for independent site sellers engaged in cross-border sales of maternal and infant silicone products.
Against the background of the continuous growth of China's maternal and infant silicone products export, this exhibition area highlights the core demand of cross-border buyers for "compliance and cost-effectiveness". Most exhibitors focus on displaying GB 4806 compliant silicone products that also meet European LFGB, American FDA and other international safety standards, and clearly display CMA, LFGB and FDA test reports on the exhibition stands—solving the pain point of independent site sellers in selecting cross-border compliant products. In addition, in response to the rising demand for refined parenting in global markets, exhibitors also launched a number of innovative products, such as liquid silicone teething gloves, silicone suction plates with anti-slip base, and smart silicone baby bottles with temperature display, which are highly recognized by buyers from Europe, America and the Asian-Pacific region.
To enhance the interactive experience and promote transaction matching, the exhibition area specially set up a "silicone product experience zone" and a "cross-border trade matching zone". In the experience zone, visitors can personally feel the softness and toughness ofliquid silicone baby products, and test the leak-proof, high-temperature resistant and other properties of silicone baby feeding sets; in the matching zone, independent site sellers can directly communicate with manufacturers, negotiate OEM/ODM customization services, and even sign on-site supply contracts. Data shows that during the exhibition, the transaction volume of the maternal and infant silicone product exhibition area reached USD 86 million, of which independent site sellers accounted for 45% of the total buyers, mainly focusing on small-batch customized orders suitable for cross-border sales.
Industry insiders pointed out that Canton Fair Phase 3 has become an important window for independent site sellers to select high-quality cross-border supply chains. It is recommended that sellers focus on manufacturers with mature export experience, select products that meet both domestic and international compliance standards, and highlight the "Canton Fair supply" and "dual compliance" labels in independent site promotion to enhance product credibility. In addition, with the help of the Canton Fair's global buyer resources, sellers can also expand overseas customer channels and further open up the European, American and Asian-Pacific cross-border markets.
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